When in Pain Do as the Romans Do, Swear

According to researchers swearing can help beat pain!!! What a load of …... No, honest, there really has been research on this. Apparently two groups of young adults, one group who usually swear all the time (I thought they all did that) and the other group who swore very little, were asked to put their hands into ice cold water and hold them in the water for as long as possible. The findings showed that the group who swore often were able to withstand the icy water for longer than the group who did not swear often. Are you still with me here... They said that swearing can provoke an emotional response in the face of stress, similar to the 'fight or flight' response. However, NHS backing to follow up the research on 'swearing' has not been approved. I wonder why not........